Why you need to tell your story

A picture says a thousand words, so what does your website say about you? Sharing your story not only engages your audience, it helps to build loyalty and authority.

You don’t do it with a wall of text either, which will turn your visitors away, no matter how great the story is.

Telling a story visually is the most impactful method. Carefully chosen images are the most powerful way to reach out and connect with your audience. Use images to help convey your message and break up your text.

Is your hero image really a hero?

The importance of great images for your digital presence is well known to marketers. Are you leveraging visual content the way you should be?

The rise in popularity of the “one-page site” and the focus on stunning hero images is proof that the old saying, “A picture is worth a thousand words” is as relevant in the digital age as it was when it was first uttered.

With the fast pace of the online world, unique, professional and quality images are how you quickly convey your message. While your story is an important part of engaging with your audience, the way you tell it crucial to reaching them.

Good images stir emotions at a glance and entice the viewer to look further. Your image can be the difference from being skimmed over or sparking interest.

Great pictures tell your audience who you are and why you are relevant. It is your story that separates you from your competition.

Know your audience

I’m not talking about finding out who is looking at your site or your social marketing.

I am talking about having an understanding of your target audience, the people you want to reach out to.

You need to understand what makes them tick. You need to tell your story how they want to hear it. It has to be on the right platform and it has to be in a format they understand and want to engage with.

Pictures are so good at creating an emotional connection, sometimes without the viewer even understanding why.

Show a child a picture of a cute puppy or kitten and their eyes light up. You need to elicit the same emotional response with the content on your website.

Research Research Research!

If you don’t already know, you will have to roll up your sleeves to find what works.

It is at this point it is worth considering the help of a professional. It is their job to know (with a little guidance from you) what you need to make that contact with your audience.

A professional does it every day. They are fluent in their medium.

They will know where and how to research and how to use this information to create the content you need for successful engagement.

Having someone from outside your business to work with when creating your story also gives a fresh point of view.

Whether you hire someone or not, finding someone objective for a new point of view can help you find new angles or identify areas you can use to strengthen the narrative of your story.

Finding someone just one step outside of your business can give valuable perspective you may be missing.

Engage, convert, be successful

Make sure your story is strong.

Make it reach out to your audience on their level.

Be sure to leverage the power of great images in telling your story.

Don’t settle for run of the mill content from free image sites, it’s well worth having the best. Your conversion rate will prove it.

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