Hi There!

Firstly I want to say thank you for visiting!

You must be wondering who I am?

My name is Samantha Ball and well, I wear a variety of hats.

Until recently I was a consultant at 6R Retail. 6R specialises in supporting businesses as they navigate the current, often challenging, retail environment.
I also worked at a Web Bird Digital a Digital Agency that create effective, successful strategies for a digital world.

Now you will find me at  Rise Local; a Digital Marketing Agency which is a full service internet marketing agency. Whose primary focus is providing products and services that get you more customers.

But lets rewind a little……how did I get here?

In 2013 I completed Cert IV in Web Technologies.  The course covered all aspects of web project life-cycle, specification development, web site building, basic programming and project management. I have since then gone onto to complete Effective Web Writing for Business course at the University of Sydney and as I am passionate about all things digital specifically web design and development and love continuing my studies in this field, since completing my Web Design & Development course I have studied Responsive Web Design for Mobile and Desktop and Visual Design at General Assembly. You could say I thrive on learning and further developing my skills and always on the look out for emerging trends.

But what was I doing before 2013?

Prior to this I was working within the Fashion Industry.

I have over fifteen years of diverse experience in retail buying and merchandise planning within the fashion industry, from “High End Luxury” Brands to one of the largest retailer of women’s fashion in Australia. I have Cert IV in Retail Management and in Business (Marketing). I loved what I did, until I didn’t…..over the fifteen years there were, when I look back, quite a few opportunities to change course that I just didn’t see at the time or want for that matter. But when I asked myself if what I was doing I wanted to be doing for the next thirty plus years, the answer was no……

So, what did I want to be when I grew up?

I recognized that the skills that I had developed over the course of my career, creativity, strong negotiation skills, assertive decision making and commercial awareness are critical to any role and I didn’t want to throw the baby out with the bath water. So after a good while soul searching, realising how much of my identity was tied up in my work, I looked back at how I got to where I was and what I enjoyed in each of those roles and what I enjoyed doing in my personal life……what were my strengths, my weaknesses? I was naturally analytical but always sought creative outlets.

So, what did I want to be when I grew up?

Well believe it or not but it was like being hit over the head, I was driving and chatting to my friend when in mid sentence, it happened, it was one of those ah ha! moments and I set about planning how I was going to do what I knew I needed to do.

I knew it was not going to be easy becoming a full time student, giving up full time work with a mortgage and all the trappings of life as I knew it. But I didn’t know just how rewarding it would be. Finding the courage to believe in yourself is so powerful and the support I received from family and friends was all the reassurance I needed. So here I am…..

What am I doing when I am not working?

I am never far from the computer, lets just say that…..

You will most likely find me indulging my passion in photography, taking some much needed time out on the yoga mat, spending time with my fur-baby or if its sunrise, you’ll probably find me at the beach or the gym burning some calories.

I’m always interested in hearing from former colleagues, managers, or just interesting creative folk, so please feel free to contact me if you’d like to connect.

Say hello

Samantha Ball


  • My favourite colour is yellow
  • I love to sing but it will hurt your ears
  • If I wasnt doing this I would be living in the country running a animal rescue centre
  • I am a taurean, I am ‘The Authentic’ according to Sally Hogshead and an INFJ-A according to Myer Briggs
  • I love flowers and food, sunrises and sunsets and the ocean