Website Design & User Experience

 In Blog, Websites

So you are looking for a website for your business, great!

Venturing online can be an awesome experience that will change your business.  Before we get into web design, have you read this post?  and downloaded our 20-page workbook? It’s okay, I’ll wait here while you do that. Why? Not wanting to be a killjoy, but you need to do a little research before you decide on what you want your site to look like. I am sure you have experienced it yourself before, if a website is easy to navigate and you can easily find what you are looking for, you will stay, but a poorly designed site you will be hitting that back button fast.

To know what people want from your website, you need to know who is going to be landing on your website, hence the research. You want them to feel like they have arrived home or at the very least at a friends place.

Regardless of who your visitor is likely to be there are standard design principles that you should always adhere to such as:

  • Navigation. The navigation bar across the top is the most commonly expected location. While creatively it can be found elsewhere and in other formats, but it is not a one size fits all, what works well on one site may not work for another and navigation is one of the most important elements to a website. (so play with caution and be consistent). While on the topic of navigation, you should use conventional menu titles, while you do see some cute menu titles it is best to stick to words that the visitor is expecting. ie naming your services “Magic”, sure you might create magic for your clients but will they know within seconds of landing on your site that they need to click that to see what you offer?
  • Call to Action (CTA). Be explicit – tell people what you want them to do -these are known as “Calls To Action”. Typically creates a sense of urgency and a great way to incorporate your brand colour.
  • Logo. Typically clicking on the logo will return the visitor to homepage.
  • Elements. Then there are elements that are subtle cues such as arrows for scrolling image carousels, search field with magnifying glass and blue/underlined words indicating links.

Naturally, you would want to add your personality to the design and you absolutely should! But always consider the user, will it add to their experience or hinder? For instance, there are some design elements where less is more such as:

  • Colours. The colours on your website should reflect your brand but should be limited to two primary and three secondaries at the most.
  • Fonts. The fonts used again should reflect your brand and be legible, and it is recommended no more than 3. One and a complimentary one (depending upon use) for your headings and one for your body
  • Graphics. Use graphics to help as everybody consumes information differently, but graphics have to have a purpose and be useful for the visitor.

Remember your website is primarily there to generate business. It does a lot of other things as well that all support the end goal of generating business be clear about your product or service, don’t make the visitor hunt for it. Also by having a pricing page helps to build trust and legitimacy. Lastly give your visitor a way to hear from you again without having to remember, give them a place to sign up to your email newsletter. Don’t have one? Well that is about to change 🙂

Want to chat about anything in this post? Happy to, you can find shoot me a message.

 

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