The 4 Elements To Make A Good Impression
It’s hard to overstate the importance of a good website for your business. It can often be the first point of contact for potential customers, which is why you need to make sure you make a good first impression.
What makes a good first impression?
Often called the User Experience in the IT world, the way that people interact with your website is crucial. User experience is the end to end experience of your entire website. Some questions you might want to ask yourself about user experience are:
- What page do people land on when they first arrive?
- Can they find the information they want easily?
- What are the most important aspects of your website? For example, contact details, product information, etc.
- Can customers easily click back to the home page from other pages?
- Is there a particular path or process you want customers to follow through your website? What would that look like?
The Importance of a Clear Message
When your customers arrive at your website, whether it’s through an online advertisement, external link or search engine result, you want them to know exactly what your business is, straight away. The majority of web browsers will only spend a few seconds on a web page before clicking away. You have less than ten seconds to make an impression on someone before they move away. This means clear headings, relevant images, and an informative tagline are absolutely vital. If customers are confused by what your website offers, they’ll likely click away.
There’s nothing that can turn away potential customers faster than a messy or dated website. On the other hand, having sleek and beautiful design can make a great impression on potential customers. Some design elements you need to think about are:
- Colours—make sure the colours you use don’t clash with each other and aren’t too bright or garish.
- Fonts and readability—the biggest rule when it comes to fonts is to make sure they’re readable. It doesn’t matter how artistic or cool or pretty a font is if no one can read what is said. The same goes for coloured text, it might look pretty, but if you can’t read it clearly, it’s pointless.
- Images—Stock photos have their place but if you want a identifiable brand, don’t using stock photos. They will make your website look generic and fake. People trust websites more with original images. Wherever possible try to keep adding new images and keep your business photography fresh.
People Need to Know What They’re Getting
Are you selling products on your website? Can people book a free quote online? What is it you want people to do when they’re using your website? You need to make your product or service offerings clear. This means combining all of the above elements to make your product or service really stand out. Have a products or services tab on your menu, provide detailed but concise information on what it is that you offer and most importantly, include a call to action on every page. What is it you want people to do? Ask them to do it.
There a several different elements that make up a really strong website and you need to make sure you excel with all of them to get the most out of your online presence. If you’re not confident that you have the right skills and know-how to do this, then you can enlist the help of a professional consultant. They can provide the right guidance and advice to make sure your website is representing your business in the best way possible.